Marketing Data Analyst (Contract)

£400/day | Inside IR35 | 2 Months (Strong Extension Potential)Hybrid - 3 Days/Week in Office (London)

A leading marketing agency is looking for a skilled Marketing Data Analyst to join on a short-term contract, supporting media and marketing analytics across online and offline channels. The role is hands-on and insight-driven, ideal for someone with strong technical and analytical skills who can deliver real impact.

Key Responsibilities:

Analyse performance across online and offline media channels
Track media investment and provide insights to improve ROI
Run AB testing (including T-tests) to support campaign optimisation
Conduct customer segmentation and behaviour analysis
Optimise media strategies through data-driven recommendations
Work with Google Analytics to inspect code, event tracking, and user journeys
Use Python and statistical techniques for analysis and reporting
Communicate insights clearly to both technical and non-technical stakeholders

Requirements:

Proven experience in marketing analytics across multiple channels
Strong understanding of media tracking and performance measurement
Comfortable using Google Analytics and inspecting event-level tracking
Experience with AB testing and statistical testing methods
Proficient in Python for data analysis
Confident communicator with good commercial awareness